Consent Lifecylce Management

Today’s digital customer engagements are about offering ease and creating trust. Organisations need to redesign their customer journeys and incorporate opportunities for consumers to respond and provide consent.

To facilitate this, it is indispensable for organisations to run a proper Consumer IAM solution. Although some organisations today have a (home grown) Consumer IAM solution in place, most of these solutions lack the right capabilities for managing consent and preference settings.

At OneWelcome, we refer to this as Consent Lifecycle Management (CLM).

As these settings are subject to regular change – think of updated privacy statements and changed personal preferences by the consumer – they are particularly complex.

OneWelcome's Consent Lifecycle Management-as-a-Service

To help organisations deal with this complexity, OneWelcome has developed a CLM product that can be delivered on top of the OneWelcome Consumer IAM product or as separate module, complementing an organisation’s existing Consumer IAM solution. This standalone CLM product is unique in the market.

The best way for companies to deeply engage with their end-users – while being compliant to GDPR – is to set up a self-service domain where consumers can view and change their own personal data settings themselves.